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The world of marketing is a fast moving and constantly evolving one. 2022 brings another year, and it’s presenting marketers with new and exciting opportunities to increase awareness of their business. However unlike fashion, marketing trends tend to stick around a bit longer. Using personalisation as an example, this very prominent trend for 2020 still remains relevant as customers demand that their brands understand them better.

What are the best social media platforms for small businesses? Well, there is no definitive answer, but do you need to be on all of them? Read on to find out more.

TIPS & TRICKS TO SAVE YOU TIME ON YOUR SOCIAL MEDIA POSTINGSSocial media is a great marketing tool, but sometimes, it can be a big drain on your time and resources. As a small business owner, you don’t necessarily have a marketing department, and you have to...

It’s a new year, and we thought we would start of our first blog of 2021 with some inspirational content that adds fuel to our proverbial ‘creative fire’. We love nothing more than getting creative, and some of these amazing sites collate incredible content from across the creative world and put it in one place.

Social media can be both a blessing and a curse. On one hand, you have a cost-effective tool to keep in touch with your customers and acquire new ones, but on the other, it can open you up to a whole new world of things to do. As a small business, you have already got enough to worry about, so is it worth your time and effort?

Truth be told, the past few months have been more than turbulent thanks to COVID-19. The virus has had a profound effect on people’s businesses and lives, as well as grinding the economy to pretty much a standstill. Although it has been a very trying time, things are starting to look up as businesses start to re-open and are able to trade once more.

Things have gone a bit awry lately (and that maybe putting it lightly), but we are always ‘glass half full’ people here at INOV8 Marketing. In this blog post, we thought we would turn our attention to the heroes of the high street, our local businesses.

TIPS AND TOOLS TO MAKE WORKING FROM HOME EASIER AND MORE ENJOYABLE       The past month has gone past in a blur, and due to Coivd-19 restrictions, more people than ever are finding themselves having to work at home. This maybe a blessing for some, with...

We’ve come along way from SMS messages on the beautiful and stylish Nokia 3310. Technology moves at a fast pace, and with that, so does customer browsing habits. With the development of smart phones, people now have the power of a laptop in their pocket, and you need to harness that power!

As a small business, you may not be able to please 100% of your customers all the time. We’ve put together some handy tips to help make the situation work for you.